Over the last few years, trailblazers in the wellness space have innovated the way the population views health and have continued to expand healthcare access to people everywhere, increasing the Health and Wellness industry by 6% at least every year making it now a $4.2 trillion market. Now, these growing trends have boomed exponentially and are predicted to not only stay, but are changing the way wellness-focused businesses provide their services.
Fitness studios, gyms, doctors and healers alike got creative in how they’re servicing the high-demand of their customers who are stuck at home and wanting to take control of their health. We saw affordable on-demand workouts everywhere, online counseling sessions become more accessible and people influenced by trendsetters to prioritize living well every day.
So what does this mean for you, wellness entrepreneur? As the appeal for your consumers to take charge of their health continues to increase, it’s important to innovate the way you offer your services to meet them where they’re at. A lot of the routines accumulated over this last year are here to stay and can be built upon to expand your business.
Here are five important health and wellness industry trends to watch in 2021 for wellness entrepreneurs.
1.Converging Healthcare + Wellness
Shifting from only traditional healthcare, we’re moving into a holistic approach focusing on preventive health versus reactive health. This means that practitioners are focused on establishing healthy habits with their patients/clients that obtains long-lasting wellness. Nurses, Physician Assistants and Doctors are tired of assisting in sick-care, intervening only in stages of disease and now wanting to offer preventative care for long-lasting health.
Now wellness is accepted more widely in mainstream, prior to it being viewed as outside the realm of traditional healthcare. Over the last few years, the two have begun to emerge and it’s expected that in 2021, we’ll see a real shift in preventative, long-lasting practices that empower both the traditional and leading-edge practices of health.
2.Virtual Fitness is here to stay
With gyms closed and not much to do, people turned to virtual fitness classes and the communities built around them for support. Online fitness coaches created on-demand classes, memberships and live workouts to supplement the massive amount of time people are spending at home and no longer at the gym. It’s been reported that the average person logs on to a virtual fitness class at least three times per week, enjoying the break from working from home and getting in daily movement. Popular within virtual fitness are quick, thirty minute or less online classes due to other distractions that come from living at home.
The community aspect of virtual fitness is an added bonus, with people still getting the support and guidance they need in order to achieve their fitness goals. Many memberships and live classes offer group chats and accountability to keep the momentum going and really engage with their members.
It’s expected that virtual fitness is here to stay because of the short time commitment, websites making it easy to sign up and schedule in flexibility due to family, work and other commitments.
3.Mental Health Awareness/Wellness Communities
Online wellness communities for people with like-minded interests have become a prominent trend raising mental health awareness around the globe. Whether it’s advice, a shoulder to lean on or someone to talk to, these communities offer support for anyone who needs it. Over the years, there has been more mainstream exposure about mental health and now more than ever, it’s apparent that we can champion each other no matter where you are in the world.
With social media making it easy for people to connect at all hours of the day, these communities extend a hand through online platforms, groups and meetings.
4.The Future of Telehealth is now
Piggy-backing off of wellness communities, the idea you can connect with a doctor or counselor without leaving your house has exploded over the last year. The rapid growth of telehealth advancement was prevalent in all of 2020 and is now an adopted practice in the health industry. According to HIMSS, it’s expected that the telehealth volume will continue to increase post-pandemic by an average of 53%. Telehealth allows high-risk patients to connect with their doctors in a safe way and is efficient for doctors to assist patients that don’t require a physical exam or procedure.
With this growing popularity, it’s predicted that there may be permanent changes to regulatory standards. This is an innovative, sustainable trend that allows practitioners to reach patients they never would have been able to and assist a wider customer range, leading to exponential growth in their businesses.
5.Food as Medicine
One of the most important things we have control over is the type of foods we put into our bodies, and as people are spending less time eating out and more time cooking at home, they’re focusing on making those meals nutritious. Whole foods act as a way to heal and protect your body and boost your immune system to fight against everyday illnesses.
Typically taught in naturopathic wellness, this is where we see the evolution of traditional healthcare to empowering people to take control of their health. Grocery shoppers are now more aware of the ingredients and chemicals in processed food and are doing what they can do to consume more whole foods.
It’s important to note that the common denominator within these trends is ownership of health, prioritizing preventative, long-lasting wellness.